TikTok has become a powerful platform for businesses and institutions to engage with large audiences. To realize its potential, you need to set up a TikTok Agency account. Here's a comprehensive guide to get you started:
1. Register TikTok:
Start by downloading the TikTok app or visiting the TikTok website. Click “Sign Up” and choose your preferred method, such as using your phone number or email. Follow the on-screen instructions to create your personal TikTok account.
2. Personal TikTok account verification:
Before creating an agent account, you must verify your personal account. Go to your profile settings and click Manage Account. Select “Verify”. TikTok will guide you through the verification process, which usually includes text or email confirmation.
3. Create a Business email For TikTok Agency Account:
Make sure you have a dedicated business email address ready as TikTok will need this to set up your proxy account. This email should represent your agency and be consistent with your branding.
4. Switch to Pro TikTok Account:
In your profile, click “Settings & Privacy,” then “Manage Account.” Select “Switch to Professional Account”. Select the “Business” option and link your work email. This step will convert your personal account to a professional account, which is a prerequisite for an agent account.
5. Agency TikTok Account Application:
Visit the TikTok Agency Partner Program website and click Apply Now. Complete the application form with your institution details including a brief description, website, and contact information.
6. Verification and Documentation:
TikTok will review your request. Be sure to provide accurate information about your organization, as TikTok may ask for documentation such as a business license or client references.
7. Acceptance and Access:
Once approved, TikTok will allow your agency account to access additional features and tools, such as the TikTok Ads Manager and analytics dashboard.
8. Understand the tools:
Explore TikTok Ads Manager to create and manage ad campaigns. Understand TikTok's advertising guidelines to ensure your organization complies with its policies.
9. Start creating content:
Take advantage of the platform's creative features, trends, and advertising options to start creating engaging TikTok content for your customers. Use TikTok analytics tools to track performance to improve your strategy.
By following the steps below, you can successfully set up a TikTok agency account and leverage the platform’s massive reach and creative potential to enhance your clients’ brands and campaigns. Keep up with TikTok’s ever-evolving features and trends to stay on the cutting edge of digital marketing.